“In Creating a Brand Identity you can learn about the whole process from researching a market and naming a brand, to presenting to clients and supplying the final artwork. It’s basically a branding bible for beginners, although I think every level of designer could learn something from it.
As well as lots of food for thought, there are also helpful exercises to practice and top tips to guide you through the process. Because of this if you ask me,Creating a Brand Identity: A Guide for Designers is the perfect handbook for students and young designers.”
catharineslade-brooking.com 